SENTIMENT ANALYSIS OF BIG DATA IN TOURISM BY BUSINESS INTELLIGENCE

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Diptiben Ghelani

Abstract

There are several unsuccessful IT initiatives in today's market among specialized small and medium-sized businesses due to a lack of control over the gap between the business and its goal. In other words, purchased products are not being sold, which is a regular occurrence in tourism retail businesses. These firms purchase a number of trip packages from large corporations, which then expire because to a lack of demand, resulting in a cost rather than an investment. To address this issue, we suggest detecting flaws that restrict a firm by re-engineering processes, allowing the creation of a business architecture based on emotional analysis, allowing small and medium-sized tourist companies (SMEs) to make better decisions and evaluate data. For more than a decade, business intelligence has been an important study subject in tourism, and with the arrival of big data, it has gotten even more attention. Big data summarises themes such as integrating large volumes of data from external data sources (e.g., online content), extracting information from any type of data source, particularly unstructured data (e.g., customer evaluations), and integrating data in real-time, as needed. For the tourist industry, business intelligence and big data are only beginning to reveal their full potential.. Because of the critical function and relevance of social media and online product evaluations in tourism, the aforementioned trends are becoming increasingly important for tourist businesses to maintain their competitiveness. More sophisticated IT systems, as well as new algorithms and methodologies, particularly in the areas of online content mining and text mining, open up new application domains for business intelligence approaches that have already attracted a lot of study.

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Diptiben Ghelani. (2023). SENTIMENT ANALYSIS OF BIG DATA IN TOURISM BY BUSINESS INTELLIGENCE. MULTIDISCIPLINARY JOURNAL OF INSTRUCTION (MDJI), 5(2), 20-38. Retrieved from http://journal.mdji.org/index.php/MDJI/article/view/155
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